Premier Foods Foodservice reveals Christmas research findings

Premier Foods Foodservice has shared some insight from its latest consumer survey designed to inspire foodservice customers and help them to promote their seasonal menus.

The research shows that food plays an important part in the festivities for eight in ten adults who believe that it brings people together and adds to the social experience. Eating out at least once over the Christmas period is important for 56% of diners which provides pubs and restaurateurs with an exciting opportunity to drive sales.

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As 79% of respondents said they prefer to eat traditional dishes on Christmas Day, chefs shouldn’t ignore the classics such as roast turkey or Christmas pudding when menu planning. Consumers were asked which food item they would be most upset about if it was forgotten on Christmas Day and the top five were roast potatoes, gravy, meat, pigs in blankets and stuffing.

Sarah Robb, marketing manager at Premier Foods Foodservice said: “We know what a busy time the festive season is for chefs in all areas of foodservice, so we wanted to provide as much insight as possible to help our customers to drive sales.

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“With gravy, stuffing and Yorkshire Puddings being some of the most popular elements of Christmas Dinner we know our Bisto, Paxo and McDougalls products will play a vital role in ensuring chefs meet their diners’ demands.

“We have created some new recipes to help chefs save time in the kitchen and over the coming weeks and months will be providing plenty of inspiration on our social media channels.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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