Bidfood unveils Christmas research for foodservice industry


Foodservice giant Bidfood says it will be key for its customers to focus on out-of-home dining during this year’s festive period, with its research showing that almost half of consumers (47%) plan to dine out at least once per week.

The fndings from the wholesaler highlight that the run up to Christmas is going to be extremely key for the foodservice indsutry to focus its attention on to drive revenue. This includes appealing to larger groups by offering suitable seating arrangements, set menus, group discounts, or individual sharing-style tapas options – to making the experience desirable to tempt in customers, with a festive environment to truly capture the spirit of Christmas.

Read more: Bidfood reveals its 2021 foodservice trends

The majority of consumers will be looking for meals under £25 during the run up to Christmas, whislt 27% are looking forward to trying dishes they wouldn’t cook at home.

Laura Mason, senior campaigns and activation manager at Bidfood, said: “The past 18 months have brought about constant change and the need to be agile and adaptable. Knowing that consumer habits will have naturally evolved over this period, we felt it was the right time to conduct a piece of research to delve deeper into how consumers are feeling and what they really want this Christmas, to help our customers appeal to their ever changing demands.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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