Parfetts staff receive cost of living bonus


Parfetts is giving its staff a tax-free cost of living bonus of up to £500 on top of its company-wide sales bonus of up to 2% of salary.

Regonisign the employee’s hard work and dedication, staff were informed over the weekend that the annual sales bonus will be paid early this year and is supplemented by a cost of living bonus. All bonuses will be paid tax-free to team members.

Teams in the best performing depots of Aintree and Middlesbrough received a 4% bonus, with the two depots sales growing by 21% and 18%, respectively. Meanwhile, Parfetts has seen sales exceed £600m overall for the first time this year, an increase of over 5% on the last 12 months.

Guy Swindell, joint managing director of Parfetts, said: “As an employee-owned business our people are at the heart of everything we do. It is the hard work and dedication of everyone at Parfetts that drives our continued success. We wanted to look at how we can support people with the current cost of living crisis and took the decision to pay an additional bonus this year.

“Over the past 12 months, we’ve focused on providing a high level of service, product range and price to our customers. With the continued expansion of our delivered operation and the recruitment of new customers to the Go Local fascia estate, we have achieved a record sales figure.

Read more: Working Together Project: SBF GB&I & Parfetts

“Parfetts has continued to grow despite significant sales periods overlapping last year’s lockdowns and the aftershocks of the covid pandemic. Looking forward, there are significant opportunities for growth as we continue to evolve our offer to support our customers.”

In the last year, Parfetts has reinvested back into the business to support customers. It has advanced plans to improve and expand its depots, rapidly grow the delivered service, and expanded its fascia operations.

Swindell concluded: “Our retailers continue to tell us they appreciate the personal approach with great availability and value. It’s an approach that supported record growth in turnover and the number of retailers in our Go Local fascia.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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