Parfetts’ merchandising recognised by JTI

Justin Osbourne, multiple account executive (JTI UK) and John Goulding, Parfetts Stockport general manager. 

Parfetts’ Stockport depot has been recognised as the best in the UK for its merchandising through a national scheme run by JTI.

The tobacco supplier thanked Parfetts for its proactive approach to both the menthol ban and the Covid-19 crisis with sales up 32% on cigarettes and 76% on roll your own tobacco through the promotional period.

Parfetts modifies operations to deal with corona crisis 

JTI ran an incentive across the UK to In order to inform wholesale customers about the menthol ban and launch of eight cigarettes with new blends. The supplier then encouraged wholesalers to merchandise their tobacco rooms and engage retailers with the product launches.

Natalie Campbell, online manager at Parfetts, said: “Many depots took part in the scheme throughout the UK. Our colleagues worked hard to create some fantastic displays and engage customers in the tobacco rooms, on the website and through digital channels.

“Parfetts Stockport stood out by getting everyone involved in the promotion and going the extra mile to engage retailers with the latest offers. We are proud of our colleagues’ positive attitude to always go the extra mile for our customers.”

Record turnover at Parfetts

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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