Record turnover at Parfetts 

Parfetts saw its turnover grow by 9.8% to £380m for the year ending June 2019, with pre-tax profits also increasing by 17.5% to £6.1m.

The company has put this down to Go Local Direct operating out of Sheffield on a 24-hour basis, with sales growing by 10% over the last 12 months. As well as this, a depot in Middlesbrough branch has doubled its weekly turnover in 12 months.

28% turnover growth at Parfetts depot

Like for like sales, excluding its new Middlesbrough depot and cigarettes, grew 5%, with a sales bonus of 2% paid to all staff in July on top of a second profit share bonus that will  distributed in October.

Joint managing director Greg Suszczenia said: “These are record results in both sales and profitability despite paying two bonuses to all staff as well as investing heavily in the business. It has been a tough 10 years for our business paying off the family, these results are a testament to the hard work of all staff in achieving that and a great springboard into the next decade.

“These results are really motivating as they reassure us that our strategy of caring for the traditional business while preparing for the future is also paying dividends in the midst of that process. Our strategies are working well for us in each depot but particularly the Go Local Direct delivered strategy out of Sheffield. It means we are now really focusing on growing sales Southward out of the Somercotes depot and Westward out of Aintree.”

Parfetts relaunches on-trade range

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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