Parfetts has relaunched its on-trade range, which will offer an expanded selection of seasonal deals on wines, beers, spirits and mixers.
The new service will operate under The Local brand and is to also provide exclusive catering deals on everything from coffee to bleach.
Guy Swindell, retail director of Parfetts, said: “We undertook a root and branch review of the service we provide to the on trade, and The Local is designed to meet their needs in a rapidly evolving sector. We’ve expanded the number of lines and increased availability.”
Across the UK, Parfetts now sees 19% of retailers ordering online and enjoying, whilst its click and collect’ orders are also accepted at all of its depots.
The wholesaler also recently appointed Chelsie Taylor as a dedicated on-trade advisor to work with customers and ensure the service meets their needs.