CJ Lang has partnered with SocioLocal to introduce a new local social retail media capability, enabling suppliers to reach shoppers through trusted local store social channels at scale.
The partnership is said to enable suppliers to activate campaigns across 91 local Spar Scotland store communities, creating scalable local retail media inventory designed to drive awareness.
The initiative gives supplier brands the ability to activate campaigns across the wholesaler’s network of local store social media pages, combining organic local content with paid amplification to influence shoppers before they enter store.
Read more: CJ Lang outperforming wider Scottish market
Stephen Malone, founder of SocioLocal, said: “Retail media continues to evolve rapidly, but one of the biggest opportunities remains local relevance. National advertising builds awareness, but local retailer communities influence where people shop. By combining CJ Lang’s trusted local store network with scalable technology, suppliers can now reach shoppers in a much more targeted and measurable way.”
Josie Cattermoul, trading & marketing director, Spar Scotland added: “We are continually looking at ways to create greater value for our supplier partners whilst improving how we connect with shoppers across Scotland. This capability provides brands with a new route to engage local communities whilst strengthening our wider retail media proposition.
