EEBRIA has refreshed its brand and redesigned its online presence as part of a launch of a new platform for the UK drinks trade to buy products directly from producers.
Under this new launch, it will now connect pubs, bars, restaurants and other trade buyers directly with drinks producers. Offering beer, cider, wine, spirits, RTDs and soft drinks.
The relaunch also comes alongside the appointment of Elliot Fisher as managing director, who will continue to serve as chief revenue officer at Beer52, the company that bought EEBRIA back in 2024 after it went into administration.
Read more: Beer outpacing other alcohol categories in the on-trade
“We’re continuing to build EEBRIA as the marketplace connecting ambitious drinks producers with thousands of pubs, bars, restaurants and retailers across the UK,” said a company statement.
“Pub groups and multi-site operators – if you want access to a huge range of products from hundreds of producers, all through one platform, one account and one consolidated invoice, get in touch. Independent pubs, bars, restaurants and retailers – if you’re looking for something new for your shelves, fridges, taps or back bar, come and have a look around,” the statement concluded.
