The beer category is outpacing the wider drinks market, and growing faster than cider, wine, spirits and soft drinks in the UK on-trade, according to new findings from Heineken.
Heineken Beer Report 2025: Doubling Growth in the Beer Market shows beer to be worth £13.8bn to pubs, bars and restaurants, with year-on-year value growth of 3%.
In terms of subcategories the bigger winners have been Classic Bitter Ale and Stout which has increased its value versus last year by 15% and No and Low which continues grow in the On-Trade, posting an increase of 46% in value[2]. World Lager continues to be the UK’s most popular pint making up over a quarter (29%) of the total market and is still seeing growth year on year[3].
Read more: Westons Cider Report reveals how c-stores could unlock £4m in extra sales
Elsewhere in the report, Heineken has outlined a road map to help operators to tap into a potential £1bn growth in the market over the next few years.
Will Rice, on-trade director from Heineken UK says: “Beer is the biggest alcoholic drinks category in the UK On-Trade and we are really excited about its future. The Heineken Beer Report 2025 reemphasises the importance of the category to the On-Trade with so many consumers viewing beer as critical part of the pub going experience. That said, there is clear evolution to consumer behaviour when it comes to beer consumption. Our hope with this report is that it helps operators to understand these changing consumer trends and equips them to capture the growth opportunity these trends represent.”
