Molson Coors agrees five-year distribution deal for Aspall Cyder

Photo credit: Molson Coors

Molson Coors has agreed a five-year distribution deal for its Aspall Cyder brand with UK logistics company, Bartrums.

Bartrums will be responsible for the UK outbound transport, factory clearance, storage and co-packing operations for the entire brand and see it distribute more than 28m litres annually.

The deal comes as Bartrums completes in the construction of a new 70,000 sq ft, fully racked warehouse and two-storey office block at its headquarters in Eye, Suffolk.

Read more: How Molson Coors is adapting to the wholesale market

Roisin Carr, regional operations director at Molson Coors Beverage Company, said: “Aspall is one of Britain’s most distinctive cider brands and one of Suffolk’s best-loved exports. Staying true to our heritage and contributing to the prosperity of the region is key for us, which is why partnering with another established Suffolk business like Bartrums is so fitting. “We’re excited to be embarking on this new venture with such a like-minded local business. We’ve continued to invest in the Aspall brand and the Aspall Cyder house, and like us, Bartrums is committed to its own growth while maintaining a strong presence in its home county.”

From left to right it’s Shaun Bartrum – Joint MD at Bartrums, Stephen Potter – Joint MD at Bartrums, Alan Durant – Warehouse Manager at Aspall Cyder, Tremayne Johnson – Operations Director at Bartrums, Roisin Carr – Regional Operations Director at Molson Coors Beverage Company, Robert Bartrum – Joint MD at Bartrums, Barry Chevallier-Guild – Brand Ambassador for Aspall Cyder, Jon Norman – Head of IT at Aspall Cyder, Henry Chevallier-Guild – Brand Ambassador for Aspall Cyder.)

Tremayne Johnson, operations director at Bartrums, added: “Aspall Cyder is one of Suffolk’s most recognisable and prestigious brands and we’re absolutely delighted to have been chosen to partner with them on this long-term contract.

“We’re a family-owned and managed business and pride ourselves on honesty, transparency, and a willingness to respond positively to customer needs. The Bartrum family are choosing to invest in the business they own, and this contract win validates their vision and long-term strategy.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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