Meadow Vale redesigns chicken product

Meadow Vale Foods has redesigned its Southern Fried Chicken portions, replacing the plain white packaging with an American-style look, giving wholesalers increased point of sale opportunities.

The chicken thighs, drums and fillets are all packaged separately, allowing greater portion control and offering multiple menu ideas using the different cuts.

There are a minimum of 14 pieces per bag or 42 pieces per box and they will now also feature Meadow Vale Foods Klucky promotion, with £250 and a box of Meadow Vale Homestyle Chicken available to win every month.

Managing director Nigel O’Donnell said: “We are constantly looking at ways we can improve the look of our products, and to increase visibility and brand awareness, so have refreshed the look of our 8kg Southern Fried Chicken Portions box. The new look will give our wholesalers excellent PoS opportunities.”

More product news: G Bruce & Co offers vegetarian wrap option to UK industry

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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