Mars looking to help wholesalers in petcare category with new range

mars petcare

Mars Petcare has launched a new range of must-stocks that it claims should form the core of a wholesale customer’s petcare range.

Dream Sixteen aims to capitalise on the increased footfall that many have seen during the Covid-19 pandemic and will also include prodcuts from Pedigree, Sheba and Cesar.

55% of pet owners have previously stated they fail to purchase in the convenience channel due to lack of choice and addressing this head on, Mars has developed this new core range which includes Whiskas Pouches, Pedigree Dentastix, Pedigree Pouches and Dreamies.

Read more: How to make the most of your petcare category

In September, it also launched its first annual category report – The Rising Power of Pets in Pandemic Britain – which highlighted the significant opportunity shoppers with pets represent to retailers. Spending, on average, 26% more on groceries than their non-pet owning counterparts, these consumers have also been shown to shop more categories, further underlining their potential value.

This, coupled with recent growth in the convenience sector, presents a clear sales opportunity for wholesalers who can offer a broader petcare selection in-store. Traditionally playing a small but crucial role in pet food, convenience retailers have seen sales grow by 3.1% nearly twice the rate of the total UK grocery market over the last 12-month period.

Alex Smith, convenience channel director at Mars Petcare UK, said: “After a challenging year for many, coupled with a marked increase in pet ownership as a result of more time being spent at home, we recognise that shopper habits and priorities have changed. Reacting to this, we’re adapting our range and recommendations accordingly, working with retailers in the channel to showcase our new ‘Dream Sixteen’ core range.In addition to rolling out the ‘Dream Sixteen’ we are also launching three PMPs across some of our bestselling SKUs.”

Mars Petcare’s Dream Sixteen includes:
·       Whiskas 1+ Cat Pouches Poultry Selection in Jelly 12 x 100g – PMP £3.75 RRP
·       Pedigree Dentastix Daily Dental Chews Media Dog 7 Sticks – PMP £1.95 RRP
·       Sheba Select Slices Cat Trays with Chicken in Gravy 85g – PMP £0.65 RRP
·       Pedigree Dog Pouches Mixed Selection in Gravy 12 x 100g – NEW PMP £3.75 RRP
·       Cesar Classics Dog Tray with Chicken and Turkey in Loaf 150g – PMP £0.85 RRP
·       Dreamies Cat Treats with Chicken 60g – PMP £1.25 RRP
·       Whiskas 1+ Cat Pouches Fish Selection in Jelly 12 x 100g – PMP £3.75 RRP
·       Pedigree Schmackos Dog Treats with Beef 12 stick – PMP – £1.25 RRP
·       Catsan Hygiene Cat Litter 5L – PMP £4.25 RRP
·       Sheba Fresh Choice Cat Pouches Poultry Collection in Gravy 6 x 50g – £4.75 RRP
·       Pedigree Jumbone Medium Dog Treats with Beef & Poultry 2 Chews – £3.75 RRP
·       Sheba Fine Flakes Cat Pouches Poultry Collection in Jelly 12 x 85g + Fresh Choice 50g
·       Whiskas 1+ Cat Complete Dry with Chicken 340g – PMP £1.25 RRP
·       Cesar Classics Dog Trays Mixed Selection 8 x 150g – NEW PMP £4.75 RRP
·       Pedigree Dog Tins Mixed Selection in Jelly 6 x 385g – PMP £4.75 RRP
·       Whiskas 1+ Cat Tin with Chicken in Jelly 390g – PMP £0.95 RRP

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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