LWC expands Welsh presence with strategic acquisition

Left to right: David Atkins, Ebrahim Mukadam (LWC), Richard Anstee, Tyrone Pope

LWC Drinks has acquired the wholesale arm of the Glamorgan Brewing Company as part of a strategy to expand further into Wales.

Under the new partnership, the two businesses claim they will create a ‘best-in-class’ independent route-to-market network across South Wales, allow for a better service reach without compromising existing customer service-levels.

Furthermore, the new partnership will provide current and new customers with access to LWC’s exclusive Signature Wine and Brand ranges.

Read more: LWC Drinks completes acquisition of Hills Prospect

This partnership marks LWC’s 19th site in the UK and follows the recent partnership with Hills Prospect in Essex, plus the 2023 openings of LWC Aylesbury, LWC Andover and LWC Doncaster.

Ebrahim Mukadam, managing director at LWC, commented: “As a national wholesaler with a local feel, LWC prides itself on the regionality of all of our sites. Our depots operate as local businesses for local people and are strongly embedded in their local communities. The fact that Glamorgan Brewing Company mirrors these values in their own local hub, makes them the perfect partner.

Richard Anstee, managing director at Glamorgan Brewing Company added: “This new strategic partnership will help accelerate our growth and commitment to deliver  beers, wines, spirits and soft drinks to the wholesale market across the whole Principality, positioning Glamorgan Brewing Company as the industry’s leading drinks company in Wales.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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