Lee Kum Kee

Chinese sauce company Lee Kum Kee has launched a foodservice report that focuses on Oriental cuisine.

Drawing on a wide range of insight, data and industry intelligence, the findings show the overarching trends in foodservice and what consumers are looking for when eating out of home.

Discussing the current political and economic climate, the report shows that the foodservice industry is experiencing challenging times, but by being agile and having a clear proposition, operators can still thrive. Challenges include consumer confidence impacting restaurant visits, rising business rates and a shortage of skilled Oriental chefs.

Health and wellbeing is also cited as a key trend, with this not just limited to special diets such as vegetarian, vegan or pescatarian. The report comments on the general shift in diners looking for fresh and unprocessed dishes, with 38% of British consumers said to be looking for these when dining out.

Maria Chong, managing director of Lee Kum Kee Europe Limited, said: “The report demonstrates the opportunities and challenges for foodservice operatives. One of the key opportunities is the rise in ‘kind eating’, particularly for Oriental food. Operators should be showing consumers just how healthy and nutritious Chinese food can be.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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