JJ Food Service extends healthy eating discount to Luton and Essex customers

JJ Food Service extends healthier eating discount to Luton and Essex

JJ Foodservice will offer its restaurant and takeaway customers in Luton and Essex a 10% discount on healthier eating options through government-funded initiative TuckIN.

Businesses that sign up to the scheme will receive a 10% discount from the national wholesaler when buying fresh fruit, vegetables, lower-calorie soft drinks, cereal bars, rapeseed oils, vegetarian and vegan products and wholegrain options. The discount will apply for three months.

“We are delighted to extend the initiative as far as possible and encourage local authorities nationwide to get in touch,” said Terry Larkin, JJ Food Service group general manager.

Rachel Hopkins, portfolio holder for Public Health for Luton Council said: “It’s great to see that JJ Food Service has committed to offering takeaways that sign up to the TuckIN initiative attractive discounts off lower salt, sugar and fat products. Making small changes like this can really can make a significant impact on the health and wellbeing of local people.”

JJ Foodservice was the first UK wholesaler to work with the Mayor of London on its Healthier Catering Commitment in 2016. It was later extended to Brighton’s Healthy Choice scheme.

TuckIN is an initiative funded by the Public Health Team to help local restaurants and takeaways in Luton and Essex commit to delivering small, simple changes to improve public health.

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Louise Banham
Louise is the editor in chief at Newtrade, overseeing Better Wholesaling and its sister titles for the independent convenience channel RN and Retail Express. She can be found on Twitter @LouiseBanham.

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