JJ Food Service is marking its 30th anniversary with a call on caterers to ready themselves for the future by adapting to changing eating habits.
The wholesaler is placing itself at the forefront of the push for more ‘climate-friendly’ food options.
“The way we have been eating is simply not sustainable,” said group CEO Mustafa Kiamil, pointing to the widely publicised problems with greenhouse gases released by agriculture and livestock.
“Vegan options are no longer a ‘trend’ – they are fast becoming an established part of every menu, whether you are a takeaway, café, restaurant or school,” he said.
Over the past year, JJ Food Service has grown its vegetarian and vegan ranges, launched an eco-packaging category and has reduced its carbon emissions by 2%. It operates in totally paperless warehouses, uses solar-powered energy and has MSC-certification for all branches.
“We want to be around to support caterers for many generations to come,” added Kiamil.
The company will also run special rewards for its customers and employees.
For customers, it will launch a bumper-edition of its Special Offers brochure in January, available from January 2019, while all of its 800 employees will receive a £50 JJ Food Service gift voucher and free membership to a new employee loyalty scheme that offers savings on popular high street retailers.