Pricecheck Brand Partners has been appointed the distribution partner for healthy and beauty specialist Luxurious Personal Care (LPC).
The wholesaler will now manage LPC’s UK & Ireland distribution across wholesale, regional accounts, and independent retail,, with the portfolio including brands suc h as Gudlox, Nulab and TrueSmile
Chris Roberts, business development director at Pricecheck, said: “Partnering with Luxurious Personal Care and bringing its fantastic brand portfolio to retailers is something that we’re really excited to be a part of. LPC has done an exceptional job of creating high-quality, beautifully packaged products that deliver real value to everyday consumers.
Read more: Pricecheck expands operational footprint with two new warehouses
“We have a deep knowledge and proud history of working in the health, beauty and personal care space. With our expertise and LPC’s strong product range, we know that this partnership will produce immediate, long-lasting results across a wide range of retailers and sectors.”
Anthony Turner, head of global sales at Luxurious Personal Care said: “Pricecheck shares our ambition to grow brands the right way. From our first conversations, it was clear that they understood our vision and the potential of our portfolio. Their experience, relationships and international reach will allow us to accelerate growth while maintaining the high standards and customer service that have helped LPC build its reputation.
