JJ offers digital guide to government scheme

JJ Foodservice has launched a digital support campaign to help foodservice outlets take advantage of the government’s Eat Out to Help Out scheme, in which it gives people a discount of up to 50% when eating or drinking in a participating establishment.

This week a ‘Help Customers Return to Your Restaurant’ digital campaign was shared by thw wholesaler to more than 60,000 restaurants, offering step-by-step advice on how to use the initiative.

“The hospitality sector has suffered an unforeseeable blow.” said JJ’s chief operating officer, Mushtaque Ahmed. “The Chancellor’s money-off voucher scheme could help thousands of restaurants to save jobs, increase customers and boost profits.We want to help restaurants to take full advantage of it.”

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“We are in the unique position of being able to promote this both ends after acquiring 30,000 new home customers during lockdownWhile sharing promotional materials with restaurants – we are reminding consumers about the great savings they could be making in August by supporting their local restaurants.” He added.

In addition to this campaign, JJ launched a ‘Guide to Restaurants Launching a Takeaway Service’ and ‘Getting You Ready to Re-open’ campaign over the lockdown period.

How JJ Foodservice has adapted during the coronavirus

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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