JJ Foodservice has launched a digital support campaign to help foodservice outlets take advantage of the government’s Eat Out to Help Out scheme, in which it gives people a discount of up to 50% when eating or drinking in a participating establishment.
This week a ‘Help Customers Return to Your Restaurant’ digital campaign was shared by thw wholesaler to more than 60,000 restaurants, offering step-by-step advice on how to use the initiative.
“The hospitality sector has suffered an unforeseeable blow.” said JJ’s chief operating officer, Mushtaque Ahmed. “The Chancellor’s money-off voucher scheme could help thousands of restaurants to save jobs, increase customers and boost profits.We want to help restaurants to take full advantage of it.”
“We are in the unique position of being able to promote this both ends after acquiring 30,000 new home customers during lockdownWhile sharing promotional materials with restaurants – we are reminding consumers about the great savings they could be making in August by supporting their local restaurants.” He added.
In addition to this campaign, JJ launched a ‘Guide to Restaurants Launching a Takeaway Service’ and ‘Getting You Ready to Re-open’ campaign over the lockdown period.