Industry figures launch foodservice strategy business

Nick Redford, founding partner of Arete Procurement Solutions and former managing director of Caterforce

Former Caterforce managing director Nick Redford is part of a group of experts that have formed foodservice strategy firm Zest Food Partners.

Redford has joined forces with founding partner of Arete Procurement Solutions and previously Sodexo’s global category director Warren Hamer and Kelly Burke (who joins from The Silver Spoon Company and will be heading up the sales function), to launch the business which aims to support suppliers and help rebuild the foodservice sector.

Zest will work with brand owners to understand their business and help develop and execute successful foodservice strategies. As a strategic partner, they will identify opportunities to get their products into the right channels and in front of the right people.

Former Caterforce chief launches foodservice support business

“I’m delighted to be part of this new and exciting venture. As the foodservice industry starts its journey on the road to recovery, it is the perfect time for brands to review and develop foodservice strategies and the Zest team are here to support with that,” explains Redford.

Our collaborative approach means brands can get the expertise and input of our strategy, sales, marketing, and procurement experts, without a huge investment or increasing headcount. In the current climate, we believe this is the most cost-effective way for businesses to rebuild, accelerate and achieve their foodservice growth targets,” he adds

Burke says that as the industry starts to refocus and looks to the future, Zest can help brands reconnect, rebuild, and open up opportunities for growth “we’re committed to helping brands grow and are confident we have the knowledge, networks and the team to deliver great results for our clients.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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