Henderson agrees tech partnership for product database

Henderson Foodservice has partnered with product data tech company Akeneo to create a single source of data truth for its 5,000+ food and non-food products for both company and clients across its sales channels.

The partnership is said to have accelerated product record capabilities, with Henderson claiming that it will ensure seamless compliance with new food standards and regulation, including Natasha’s Law.

Recognising it needed a single source of product data, and with the imminent launch of its new website in October 2020, Henderson Foodservice wanted to unify its product data on to one platform to allow it greater speed-to-market, enhanced product information consistency (which was key to ensure legal compliance), as well as enriching its product record to improve customer experience and unlock growth.

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Andrea Scott, product data quality manager at Henderson Foodservice, said: “By utilising Akeneo’s PIM solution we were able to very quickly ensure compliance and could communicate the specifications and quality assurance of our products, to all our key stakeholders both internal and external, consistently and accurately with no disruption to business as usual.”

“Additionally, our partnership with Akeneo has enabled us to link supplier information directly from our supplier data source, significantly reducing costs.  Our PIM system feeds into our eCommerce platform, creating a positive and easy way for our customers to choose a product with confidence in its suitability for customers with particular allergens, lifestyle, and dietary requirements.  Our export profiles feed into the procurement systems our customers use, ensuring product information is readily available.  Overall, products now have a much quicker time-to-market, with improved efficiencies to share product information across key internal teams such as marketing and sales, as well as external customers.

James Barlow, director UK&I at Akeneo, commented: “We’re proud to have been able to help Henderson Foodservice move quickly to meet new food safety and Brexit regulations and compliance, as well as setting their teams, processes and systems up to build out product experiences and future-proof it for success.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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