Dee Bee virtual trade show exceeds targets with £1m turnover

Dee Bee Wholesale’s virtual trade show has performed above expectations, with the wholesaler announcing it has beaten its usual sales total with a turnover close to £1m. This comes after it took £120,000 worth of orders on the first day.

Moved to 1 June from the original physical event on 13 May, trading director Andy Morrison explained that the show is allowing wholesale customers to see the latest promotions and new products from suppliers using a web page accessed through a login code.

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“We are absolutely thrilled it has been such a success,” he explained. “As soon as the pandemic started we had to start thinking how we could offer our trade exhibition online within six weeks to do it. This has been achieved with the support from our fantastic team at Grimsby and Hull as well as our wonderful suppliers.

“Our trade show has been running for many years and is a key date in many of our customers and suppliers’ diaries so it was essential that we find a technological solution to hosting it.  The response has been absolutely unprecedented with many of our customers visiting the site to take advantage of our exceptional deals and we have sold 50,000 cases. We are already considering options for future dates and have really set ourselves a challenge to do better than this!”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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