The Country Range Group (CRG) has announced a new series of sales education webinar sessions scheduled for the rest of the year, with the first one taking place on 30 March.
On the back of the 13 events which took place in 2020, the events allow brands and suppliers to showcase their products and provide the most up-to-date information, essential training and education around their products to hundreds of sales, telesales and marketing representatives from across the buying group’s membership.
Marketing controller Emma Holden said: “If 2020 taught us anything it was that members, suppliers and customers must communicate and be reactive to the challenges thrust upon them. With Covid-19 and the ensuing lockdowns causing carnage for the sector, it’s been vital that suppliers have still been able to showcase their products and provide essential training around their brands in a different way.
“Our webinar sessions have provided exactly that. The first thirteen sessions were a huge success and we’re thrilled to be able to roll out several more in 2021 and urge suppliers wanting to be involved to get in touch,” she added.
Premier Foods and Kellogg’s were among the suppliers who partnered to provide sector specific training around the education, care and hospitality sectors, with the former’s business account manager Mike Ager saying: “We know that it’s been a challenging year for operators and some may have felt cut off from suppliers as a result of the pandemic. Our collaboration with the Country Range Group allowed us to utilise technology with a virtual event to bridge the gap between Premier Foods and its members, with a particular focus upon sales and telesales teams.
“By working in partnership with CRG as part of its Road to Recovery Webinar Series, we were able to share our expertise, product information and offer professional chef guidance which is more important than ever to our customers,” she added.