Country Range Group to hold further virtual days

Country Range Group managing director Coral Rose

Following four virtual events in September and October, the Country Range Group has announced two new virtual business development sessions for next year.

Taking place on the 3rd and 4th February, the events were formed to ensure vital communication between members and suppliers could continue even during lockdown.

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Coral Rose, managing director of the Country Range Group, said: “Our industry is based upon relationships and in spite of the recent restrictions, it’s vital that our member wholesalers and key suppliers have still been able to meet “face-to-face” during a tough time for us all within foodservice. These Virtual Business Development Days have been a huge success with fantastic feedback from our members and suppliers so we’re excited to be rolling them out in 2021.”

The events are set up in a speed networking format where suppliers can engage in private virtual meetings lasting thirty minutes with buying and sales representatives from the Group’s member businesses.

Suppliers can send samples in advance so virtual tastings can take place but they also provide the perfect opportunity to pitch, plan and discuss product performance, marketing opportunities, stock levels, NPD and additional support activities.

“This year has shown us the importance of adaptability and communication to a business’s success so it’s been vital that as a group we have continued to be dynamic in opening up new communication channels to enable our members to plan, support, advise and offer opportunities to our valued suppliers,” Rose added. “These days along with our Stir it up magazine and additional caterer support tools, which have been published throughout the pandemic, have been central to our communication strategy and will further strengthen our Group and the recovery in 2021.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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