Country Range hosts Crewe development day

Country Range recently hosted more than 32 suppliers and saw over 40 member delegates visit Crewe to discover and sample a wide range of products and ingredients ahead of the festive period and New Year.

Suppliers in attendance included Britvic, Europastry, Lakeland Dairies, Premier Foods and Unilever and provided regular opportunities for the central office team, its members and suppliers to meet face-to-face to discuss the latest innovations, product performance and wider support, alongside product sampling and live demonstrations.

The Country Range Group’s first BDD’s of 2024 will take place on the 30th and 31stJanuary and Head of Trading Dean Pendlebury is encouraging manufacturers and suppliers to get in touch now to guarantee their space at this popular event.

Read more: Country Range forms partnership with Natasha Allergy Research Foundation

“Our business development days continue to provide huge value to our members and supplier partners. They’re perfect for face-to-face meetings, showcasing vibrant NPD, doing deals and prove to be invaluable for everyone in attendance to building relationships and so much more. Next year is set to be another challenging one for foodservice operators so product innovation will once again be key. Ahead of the January event, we really want to engage with even more brands, producers, manufacturers and suppliers who have the creative products, ideas and passion to make a difference to our members and their customers.”

Chief executive, Martin Ward, commented: “In addition to providing opportunities to small, medium and big food and drink producers to pitch to key trading decision makers, our BDD’s provide immense value to our members. Highlighting once again how our customer service goes over and above, these events are full of useful insights, business-boosting ideas and innovate solutions. We are looking forward to the next event in January and are confident that it will provide a huge boost to our members and suppliers as we all look to attack 2024 with positivity and vigour.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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