The Country Range Group (CRG) has entered a three-year partnership with The Natasha Allergy Research Foundation to help drive the delivery of its objectives.
The Natasha Allergy Research Foundation is the only charity in the UK dedicated to scientific and medical research into allergy and this partnership will see the buying group and its members work alongside the charity to raise awareness, understanding and funds, to help eradicate food allergy history.
The trial focuses on children and young people with milk and peanut allergies in a ground-breaking £2.5m oral immunotherapy trial. The study aims to plug the current Oral Immunotherapy (OIT) research gap by proving that everyday foods instead of expensive pharmaceutical drugs can be used as a practical treatment. If it’s successful, the trial could open up potential life-changing treatments for hundreds of thousands of allergy sufferers at a fraction of the current cost for the NHS.
As well as becoming CRG’s chosen annual charity for the next three years, the partnership will also see The Natasha Allergy Research Foundation become an editorial partner of the industry leading trade magazine, Stir it up, whilst helping to provide employee engagement across their entire workforce.
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Martin Ward, chief executive of the Country Range Group, said: “We’re proud to be entering into a partnership with The Natasha Allergy Research Foundation and are committed in their aims to help make food allergens a thing of the past. Although some important policies have been introduced since Natasha’s tragic death, there’s still so much more that can be done to prevent and eradicate allergic disease. We hope that this far-reaching partnership will bring about positive change and offer hope to those living with allergies.”
Nadim Ednan-Laperouse OBE, co-founder & trustee of The Natasha Allergy Research Foundation, added: “We’re delighted to welcome the Country Range Group to Natasha’s Foundation and are overwhelmed by their generosity to name us as their chosen charity for the next three years. Our vision is to make allergy history, something we wouldn’t be able to do without the support of companies like the Country Range Group. Their knowledge, expertise and reputation in the foodservice sector is second to none so we’re thrilled we’re able to partner with them and their incredible independent members on our ground-breaking work.”
