Fresh Direct has launched its Summer Picks range which includes a line-up of peak-season British crops and chef-ready innovation designed to help foodservice operators build more seasonal, flavour-driven menus.
The range brings together vertically farmed salad leaves, premium Isle of Wight tomatoes, Jersey Royals, summer berries and an expanded selection of microgreens, reinforcing the company’s commitment to provenance, sustainability and consistent kitchen performance.
Read more: Fresh Direct reports sales increase in British-sourced produce
Tomatoes are said to remain a key seasonal driver, with Isle of Wight Beef, Coeur de Boeuf, heirloom and mixed baby plum varieties returning for the British season. Fresh Direct has paired the range with chef‑led recipes that showcase the tomatoes’ natural sweetness, structure and colour, positioning them as hero ingredients for summer menus.
Andy Pembroke, managing director of Fresh Direct, said: “Our Summer Picks 2026 range is designed to empower chefs with the freshest, most sustainable British produce, helping them create menus that truly celebrate the season’s best. We’re proud to support operators in delivering exceptional quality and flavour while championing environmental responsibility.”
