Bidfresh has upgraded its logistics software through a deal with Podfather that will see it boost customer service, improve efficiencies and inform reporting, across its national operation.
The Bidfood-owned company currently consists of 10 individual businesses, which all operate under the central brand, which makes around 750,000 deliveries a year using its fleet of approximately 180 vans.
Since implementing Podfather, which includes route planning and optimisation tools together with electronic Proof of Delivery features, Bidfresh claims to have reduced unnecessary mileage, has better transparency with customers on delivery status and timings, and has clear visibility of delivery performance across all sites.
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“Since we originally implemented Podfather, Bidfresh and its Direct Seafood brands have continued to grow both in scale, geographic coverage, and complexity,” commented James Cartwright, supply chain & logistics director at Bidfresh.
“Product ranges have broadened, the market has resulted in order profiles becoming more fragmented with smaller drops and tighter delivery windows, and customers are expecting and deserve their deliveries on time with real-time information and a smooth service. The business is also operating in a more cost-pressured environment with fuel, labour, and compliance requirements all impacting how transport is managed.
“As the business continues to grow and react to challenging operating environments and conditions, the ability to scale, without losing control or visibility is critical, and Podfather plays a central role in achieving that.”
