Country Range expands marketing team

The Country Range Group has expanded its marketing team with the appointment of Kate Bancroft as marketing manager. This forms part of an ongoing plan to invest in and develop its central team in 2022, including the other recent appointment of Viki Moores as category buyer.

Initially joining the Country Range Group in April last year as maternity cover for Emma Holden, she has now staryed her new role as head of marketing, which led to Bancroft Kate being offered a permanent role.

Read more: Coral Rose to leave Country Range for Fairway

Holden said:  “It’s great to be back ahead of an exciting summer and it’s fantastic to welcome Kate to our growing team on a permanent basis. Kate has been incredible since joining and with new product launches, Group events and our 30th Anniversary celebrations all to come this year, we’re all delighted she accepted the offer to join our team on a permanent basis.”

Martin Ward, commercial director of the group, added: “Kate adapted seamlessly when she joined as maternity cover last year and has been absolutely brilliant in co-ordinating and maximising our marketing this past 12 months. Both Emma and Kate are perfect examples of the formidable talent that exists in the wholesale sector and we’re extremely fortunate to have them both within our team.”

Country Range are currently looking to recruit a marketing assistant as well as additional resources in their trading and data departments. Please contact for more information regarding the job roles.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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