Cotswold Fayre has collaborated with TWC to launch a sales reporting service which is claimed to represent the first intelligent data system for the speciality food retail sector.
Cotswold Fayre Insights (CoFI) will give the fine foods wholesaler’s suppliers the opportunity to access their brands’ sales performance by different customer type over several time periods to help build category plans.
Suppliers will be able to track their category and brand sales over multiple time periods, as well as by region and outlet type, with the data accessed via TWC’s digital reporting solution.
Read more: Interview: Cotswold Fayre
Paul Hargreaves, chief executive of Cotswold Fayre, said: “We are delighted to be working in close partnership with TWC. They are the leaders in data services for wholesalers across the UK and by working with them we will be able to give insights on category and product sales within the artisan food retail sector that I don’t believe has ever been available previously.
This will benefit our suppliers, who will be able to measure and improve their performance in different retail sectors. Our category and sales team will also be able to provide customers with far more insight than ever before, ensuring we are helping drive their sales harder. It’s a win-win for everyone!”
Tom Fender, development director of TWC Group added: “We are excited to collaborate with Cotswold Fayre in bringing innovative data solutions to the food and beverage industry. By combining our expertise in data analytics with Cotswold Fayre’s deep industry knowledge, we are poised to deliver significant value to partner suppliers seeking to harness the power of data to drive growth and innovation.”
