Confex launches digital solution through strategic partnership

Confex members will now have access to a host of digital products and services after the buying group revealed a strategic partnership with solutions provider Cerve to create digital solution ‘Confex Accelatrate’.

Tom Gittins, managing director of Confex, said: “By working with Cerve we can offer each of our members the fastest, easiest and most cost-effective way to expand and grow their business. Confex recognises the impact that technology can make for food and beverage wholesalers and we are working with Cerve to create a unique digital proposition for all our Members”.

Read more: Confex holds first ever foodservice fair

By joining the Confex Accelerate programme Confex Members will receive free access to the own-rand Core product range via a digital catalogue and will also be first in line to participate in Confex’s direct to consumer proposition, Confex Direct. In addition, Confex members can benefit from a branded ordering platform for their customers to grow online sales and reduce costs for a low monthly fee.

Dan Mazig, chief executive of Cerve added: “Developing this solution with an organisation as large, diverse and forward thinking as Confex provides a fantastic platform for Cerve to position itself as the “go-to” provider of digital automation, making it simple and cost effective to improve the efficiency of wholesaler’s ordering and sales processes. The Confex Accelerate solution will give Confex Members easy to deploy technology, at an accessible cost, with zero administration”.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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