Coca-Cola Enterprises has launched its Capri-Sun ‘Squeeze the Day’ on-pack promotion.
The promotion is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-35 year old ‘millennials’ demographic, by offering consumers the opportunity to win their own bucket list adventures via an on-pack sticker.
Consumers can submit their own bucket list entry on a dedicated website, and then win it by sharing it on social media to gather votes. Each month the top ten entries with the highest number of votes on the Capri-Sun Squeeze the Day website will get the opportunity to win a prize worth £2,000, with nine others within the chance of winning a prize worth £100 each. A panel will pick the winners and all the prizes will relate to their dream bucket list adventures.
Caroline Cater, Operational Marketing Director at CCE, said: “The ‘Squeeze the Day’ promotion proved to be a successful campaign for us last summer, and we’re pleased to bring a new social element to the activity this year. By directly engaging with our target group of 20-35 year olds in their social domains, we aim to heighten the interest and awareness of the promotional packs. This, supported by the eye-catching in-store POS, will help retailers to make the most of the promotion and continue to drive sales this summer.”
The promotion will run across all Capri-Sun 330ml variants including the 89p price-marked 330ml Orange and Apple & Blackcurrant pouches.