Britvic Soft Drinks to launch J2O Spritz

Britvic has launched J2O Spritz, a range of sparkling soft drinks, which is available to wholesalers this month.J2O_Spritz_Pear_&_Raspberry_750ml

J2O Spritz comes in Pear & Raspberry, Apple & Watermelon and Peach & Apricot flavours. A 275ml format is exclusive to the on-trade, while a sharing 750ml format is available to the off-trade.

The launch is supported by a £1.5m marketing campaign that includes social media and digital advertising and celebrity partnerships.

Socialising accounts for nearly half of total beverage spend in the UK, with £27.5bn spent on drinks when socialising in-outlet. Soft drinks make up only 15% of this, which is why Britvic sees this area as an opportunity for growth.

We caught up with Russell Kirkham, senior shopper marketing manager for Britvic Soft Drinks, to talk about the opportunities that J2O Spritz gives wholesalers and foodservice operators.

Watch the video above to find out more

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Chris Dillon
Chris is the Retail Express features editor. He is using betterRetailing.com to help keep retailers up to date with the latest launches and promotions. He can be found out and about on @ChrisDillonRE, at chris.dillon@newtrade.co.uk and on 020 7689 3379.

1 COMMENT

  1. My local pub sold spritz but all of a sodden they disappeared they are so good can you tell me if I can buy them in supermarkets , carry on making them lush Yours Di Bourne

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