Bidfood research reveals Christmas trends

Bidfood has revealed its trends for the upcoming Christmas period, with research showing that that 44% of consumers plan to go out for food and drink at least once a week and a third stating that food and drink is typically their main way of socialising.

To support Bidfood in developing this year’s festive range, the wholesaler commissioned research to find out how consumer behaviours would be driving decision making when eating and drinking out of home this Christmas.

Read more: Bidfood announces support plans for plastic ban

Vicky Tripp, campaign & brand manager at Bidfood commented: “It’s great to be able to raise awareness of, and showcase, the hard work that goes into Christmas every year to make it the success that it is. Making sure everything is ready for December truly is a team effort industry wide.

“With over 70 new products across a number of categories ranging from meat-free and seafood, luxury and indulgence to on the go items, there really is something for everyone in our range. And once again we’re partnering with FareShare via Work for Good.

“With a variety of products, both old and new, the Bidfood 2023 range aims to assist operators with their Christmas menu development plans as well as offering great food to consumers as we head into the winter months.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.



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