Bidfood predicts a cautious christmas

2020 will bring a ‘traditional Christmas with caution’, involving socially distanced small gatherings, single serve food or personal buffet platters, as well as celebrating truly British traditions, according to findings from Bidfood.

The foodservice giant, also launching its 2020 festive range, explains that one of the consumer behaviours that has come out of the pandemic has been the rise in desire to ‘support local’ – from supporting local producers and businesses, to spending on UK experiences and British getaways. Whether it is due to the consumer’s desire to support the UK economy, or lockdown reducing international business and travel, people are really focusing on celebrating Britain and what it has to offer.

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The research also shows that just over a quarter (26%) of consumers are looking forward to a Christmas meal that upholds true British tradition with all the trimmings – whether they dine in or venture out. The research illustrates that really, this isn’t a year for fancy product innovation, but instead, that in these uncertain times, many of us are looking for touches of comfort to make us feel good. Whether that’s festive favourites, winter-spiced options, or mince pie variations and Christmas puddings to tempt consumers.

Keeping in line with these findings, Bidfood’s new range includes, a British reared Farmstead turkey ballontine with Gloucester old spot & caramelised onion sausage meat , that can be enjoyed alongside brussels sprouts with chestnuts & bacon, and red cabbage with apples, sultanas & mulled spices – not to forget last year’s family favourite, the foot-long pigs in blankets. Then followed by flaky mince pastry parcels or the Premium Selection jewelled Christmas cake.

Lucy Pedrick, head of insights, said: “48% of consumers ranked ‘feeling safe’ as their top priority when dining this year, so it is important for operators to blend good food and drink, with a safe environment to create a memorable experience. Now supplying direct to consumer, Bidfood’s offering this year has been designed with both operators and consumers in mind, acknowledging the increasing concerns of the general public amidst the Coronavirus pandemic.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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