Bidfood launches mental health guide for key workers

Bidfood has launched a mental health guide in order to to support key workers during this unprecedented crisis.

According to a recent ITV News Survey, more than half of frontline NHS workers are unable to cope with stress brought on by coronavirus. This had led the foodservice wholesaler to release ‘The Square Root of Self’ guide.

Read more: Andrew Selley: What Bidfood has learnt during this pandemic

The mental wellness guide aims to delve deep into the heart of the issue by engaging with hospitals and care homes across the UK to support those critical keyworkers mental wellbeing at such a challenging and worrying time.

Named to reflect getting to the root of mental wellbeing in the NHS, the premise of the guide is to bring to life the importance of food and the vital part it plays in our overall mental wellness. The bespoke guide also provides expert insight, wellness recipes created by their chef development team, as well as top tips on how to stay energised during a long shift.

David King, sector marketing manager for hospitals, said: “These are such unprecedented times and the wellbeing of the nation, in particular our key workers including doctors, nurses and care workers, has never been so important.

“We wanted to offer a guide that can support them with their mental wellness, offer hints and tips to stay energised, well fed and hydrated in a time where they need it most. We hope that they find this helpful and insightful and want to thank them for their continued service during this difficult time.”

Read more: Bidfood and Brakes join forces to support the vulnerable

Philip Shelley, chair of NHS Food Review, added: “The √Self guide for the NHS is superb. Not only does this offer suitable support on areas of pressure and how to overcome them, but the advice and recipes from Christine Bailey are really going to captivate colleagues.

“Understanding your own wellbeing is vital in maximising good health and performance. Having the capability as leaders to support others through physical and mental health challenges must not be compromised if we are truly to be the NHS that gives us so much pride.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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