Bestway makes changes to digital framework

Bestway Wholesale has improved the product search, web speeds, and multi-buy advancements of its digital platforms as it looks to improve the customer online experience.

The changes have utilised  RNF’s customer engagement platform ‘Beam’, with areas such as the search function now updated every day and product recommendations improved so that they are based on customer’s baskets.

Read more: Bestway makes structural improvements to wholesale operation

Kenton Burchell, trading director of Bestway Wholesale, says: “Our digital developments are geared to make the customer online shopping experience more convenient, as we seek to maintain our position as digital leaders within wholesale. We also look for ways to help suppliers drive sales too.

“Recent updates are based on analysis of user behaviour across our apps and websites. For example, we use ‘Beam’ – the customer engagement platform developed by our digital agency RNF – to manage supplier advertising campaigns across our apps. Through customer feedback, we have established the need to adapt this software and have worked with RNF to do this.”

Founder and managing Director of RNF Rob Mannion added: “User experience is everything and customers that are high frequency app users do not want to be bombarded with the same ad multiple times a day. This new functionality allows Bestway to tailor this to its customers to ensure an optimum experience and better response rates to marketing communications.”

Bestway Wholesale has introduced a common range of 5,000 products across all its depots and increased the size of its chilled distribution centre by 50%, which has enabled it to introduce 1,500 additional chilled lines into its range.

Read more: Bidfood and Bestway pick up triple honours at FWD awards

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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