Bidfood and Bestway pick up triple honours at FWD awards

Salih Sheikh with his Young Wholesaler of the Year award

Bidfood and Bestway were recipients of three awards each at the Federation of Wholesale Distributors’ (FWD) annual Gold Medals in London.

Recently departed Bestway head of marketing and digital, Salih Sheikh, won the prestigious Young Wholesaler of the Year gong, whilst Atif Raza of the Bestway Leeds depot was named Best Depot Manager. Wholesaler Service to Retailer was also won by Bestway.

Meanwhile, Bidfood’s James Vincent and Lynda Hayes picked up the Star Driver and Telesales Star trophies respectively. The foodservice wholesaler sealed its hat trick by winning the Wholesaler Service to Caterers category.

Booker also won two awards, with JW Filshill, Creed Foodservice, JJ Foodservice, and Mevalco also amongst the winners.

The full list of winners:
Wholesaler Service to Retailers – Bestway
Depot Star – Richard Stimpson, Creed Foodservice
Telesales Star – Lynda Hayes, Bidfood, Wakefield
Depot Manager – Atif Raza, Bestway, Leeds
Best Use of Data and Insight – JW Filshill
Customer Business Development – Martyn Parkinson, Booker
Young Wholesaler of the Year – Salih Sheikh, Bestway
Star Driver – James Vincent, Bidfood, Salisbury
Smaller Wholesaler – Mevalco
Wholesaler Service to Caterers – Bidfood
Green Wholesaler of the Year – Booker
Digital Innovation – JJ Foodservice

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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