Bestway Wholesale’s new own-label, Best-one, is proving a hit with retailers, posting strong growth after one week in the market.
The new products have seen an overall growth against the previous Best-in brand of 26% in value and 40% in volume sales in the initial two-week period since launching, with volume sales of biscuits and soft drinks growing by 96.7% and 39.8%, respectively.
Ed Smeaton, director of trading at Bestway, said: “The results thus far are extremely positive, with growth across all categories. To have significant double-digit growth at this early stage from unaffiliated retailers is fantastic news, and I am confident that this growth will continue as more Best-one products hit retailers’ shelves.”
He continued: “The new on-pack graphics deliver a modern, fresh and contemporary look for the brand, designed to create greater impact on shelf and deliver a higher rate of sale. As well as attractive designs and photography, a major focus of the new range is the quality and benefits of the products.”
August will see a minimum 40% profit on return promotion across selected soft drinks, including 2l take-home carbonates, the range’s new sparkling water 1l variants, and impulse plain waters.
