Brakes to host trio of live events

Brakes will host three live events this year, with one each featuring more than 60 stands with a range of small businesses and national brands, alongside live demonstrations and presentations on food trends.

An online event is running alongside the physical events allowing customers to access content from the live event virtually.

Starting in Scotland on 1 May, the Foodie event will visit Birmingham on 22 May, before ending in the South of England on 25 September.

Paul Nieduszynski, Sysco GB chief executive, said: “Last year, we launched our first major live events since the pandemic and the feedback was excellent. There’s nothing like being able to see, smell and taste food to help make decisions on menus.

“This year we’ve expanded the Foodie Expo to include live demonstrations so that we can provide practical examples of how products can be used in kitchens.”

Brakes online event showcases 45 virtual stands, and features a host of helpful resources including recipes, insights and solutions to save money, time and labour among other things. As well as seeing new products and solutions, customers will be able to take part in competitions and earn mybrakes rewards cashback on the products featured.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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