Fridge-Raiders

Kerry Foods has unveiled a new range of dual compartment snacking products which comprise bite-sizes cheese pieces with a variety of nuts and crunchy corn.

With plans to enter the wholesale channel at the start of April in single and multipack formats, the launch will be supported with a £1.5m marketing and PR campaign.

The snacks will be available in Sea Salt & Pepper and Honey BBQ flavours, with Kerry Foods claiming they are high in protein and less than 170 calories – fitting into the fast-growing healthy eating trend.

Matthew Paterson, Fridge Raiders brand manager at Kerry Foods, said: “The dual compartment tray consists of two of the UK’s most loved savoury snacks, cheese pieces and nuts that can be eaten either separately or together.”

“We’re excited about the launch and are feeling incredibly positive about the success it will bring following a very strong reception from both consumers and retailers during research. We’ve also seen similar style snacks becoming increasingly popular in the US market with brands such as Balanced Breaks by Sargenta constantly growing, so we’re confident this trend will translate within the UK space,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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