Oldham-based Today’s Group member Wilds Premier Drinks Distributor is celebrating its 21st anniversary with a new logo and a line-up of unique deals for pubs, bar, restaurants and retailers.
Taking place across September and October, the business will be leveraging £5.7bn worth of buying power via the Today’s Group to offer 21 highly-competitive on- and off-trade deals on branded spirits, beers, ales, wines and more, which will be featured within its Headlines promotional brochure.
The activity will continue in-depot where customers will be offered a range of prizes including hundreds of free scratch cards giving participants the chance to win cash prizes, mystery gifts up to the value of £200 and a trolley full of products, plus the chance to win a new van.
Managing director of Wilds, Steven Wild, one of two brothers that jointly own the business, said: “This is our way of saying thank you to our customers who have helped us to enjoy year-on-year growth since opening 21 years ago. They have been loyal to us throughout.”
It’s a fantastic achievement for the business, which has endured significant change in the pub sector over the past two decades. “Running a pub is harder than it’s ever been – the back street boozer is long gone. Today, a successful pub means having a great food offer with a quality drinks menu to match.”
In response, the business appointed a wine category manager two years ago, which has helped to grow wine sales by 17%. “We help our customers to put together exclusive wine menus – we even design them ourselves to our customers’ bespoke requirements.”