A new website is helping foodservice wholesalers get their products out to the general public using an online ecommerce framework created by Foodservice Online and digital company, iWeb.
As well as setting up Local Food Drops, a not-for-profit site that tells people where the nearest grocery wholesaler is located, the two companies are offering to create transactional web stores quickly and risk-free for eligible wholesalers
The offer has already been taken up by Creed Foodservice, Turner Price and Trevors Foodservice, with Foodservice Online managing director Richard Fletcher hoping to bring in more companies to the platform. “I’m currently working with Henderson Foodservice, Dunns and Blakemore, and should hopefully have them up and running soon.
“I have eight people working on it at the moment, and we are getting foodservice wholesalers to provide us with all their product details and images, which we can then use to create an online platform that will allow them to sell their products to the general public,” he explains.
“Hopefully this will give foodservice companies a much needed revenue stream and take some of the pressure off other parts of the supply chain,” add Fletcher.