Unitas rebrands trade show to ‘connect24’

Unitas Wholesale has revealed a new identity for its annual Liverpool trade show, taking place in March this year, with ‘connect24’ set to focus on the importance of relationships between members and their supplier partners.

connect24 is said to have been designed to deliver opportunities for further growth, including an enhanced out of home presence with foodservice suppliers.

Another new attraction is the introduction of the on-trade bar area, sampling NPD plus the expansion of the Local Living retail own brand range will be a key feature of the show. The Unitas Member & Supplier Awards dinner will also take place on Wednesday 6th March.

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John Kinney, managing director at Unitas Wholesale, said: “As the name suggests, connect24 is going to place even more emphasis on strengthening connections and relationships, demonstrating that we are Stronger Together. We’ve listened and adapted to ensure we’re bringing members and suppliers together in an even more mutually beneficial format, our app will allow members and suppliers to book dedicated meetings during the show, which alongside the exclusive deals, informative presentations, and evening networking, will make this a key event to drive growth in 2024.

“We have a few surprises up our sleeve, and with approximately 200 suppliers in attendance, plus a record number of members attending, connect24 is set to be our biggest and best trade event to date, beating last year’s 2.9m cases sold.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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