TWC and CJ Lang collaborate on data reporting service


TWC has begun a collaboration with CJ Lang & Son Ltd on a data reporting service hosted through TWC’s SmartView technology, combining CJ Lang’s wholesale shipments data with EPoS sales data from company owned stores.

TWC fully supports Spar Scotland Sales Track with demos, user guides, how to videos, and 1-2-1 training sessions.

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According to CJ Lang & Son, TWC’s SmartView has assisted the company in commercialising its data, effectively turning 70% of CJ Lang & Son’s priority prospects into data contracts.

Chief executive officer at CJ Lang & Son, Colin McLean, commented: “We are now able, for the first time, to share shipments data to all Spar Scotland retailers, enabling our partner suppliers to monitor their performance through CJ Lang & Son at a total category, sub-category, brand and SKU level, including competitor data.

“In the three months since the platform went live, we have had over 40 suppliers sign up to the service. They’ve mainly accessed ‘NAM Dash’, however many suppliers are taking the time to dig deeper from here into the retail basket analysis.”

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A demonstration of the new platform occurred last month at the Spar Scotland Trade Show. The presentation was made by Sandy MacEwen, head of sales at TWC, who worked alongside CJ Lang & Son’s team for almost 18 months, setting up and embedding the new tool.

MacEwen commented on aspects of the platform and said: “For the first time, stakeholders can view wholesale and retail sales performance on one, easy to use platform.

“Our platform has been built to give suppliers quick key facts ‘on the go’ via our NAM Dash tool, where you can view category performance right the way down to SKU level information, within a couple of clicks.

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“We also have a wholesale analysis tool to help suppliers understand how their products are being bought by retailers within a category, alongside a suite of EPoS analysis tools to help suppliers understand how their customers are buying their products within the company owned stores.”

She concluded: “The Retail Basket Analysis shows the importance of how data can be used to drive growth opportunities as it’s very easy to find trends that are specific to a category within the platform.

“Suppliers are already in conversations with the CJ Lang & Son’ trading team around cross-category promotions, through the insights they’ve found using the Retail Basket Analysis – watch this space!”


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