15 minutes with… Tim Whyatt, marketing manager of Country Fare

Better Wholesaler talks to Tim Whyatt, marketing manager at Country Fare, a Dorset based fresh produce wholesaler.

What was your first-ever job?

My first job was in what was then called Poole Quay Aquarium, working mainly with the reptiles. I was the one who terrified holidaymakers with snakes and lizards, but it gave them a chance to meet amazing creatures.

How would your colleagues at Country Fare describe you?

I think they would say I am a cheeky chap but also professional, friendly and fun.  

If you could turn any activity into an Olympic sport that would give you a chance of winning a medal, what would it be?

I would like to say avocado carving. However, I do not think I would be any good, so I would say sandwich building!

If time and money were not an issue, what hobby would you most like to get into?

I’d love to travel the world, eat food and write about it… what can I say, I love food!

What would your perfect day involve?

My perfect day would start with a swim in a lake or a run followed by avocado on toast for breakfast! Then, a day spent with my fiancé rock climbing in the French Alps with a picnic. Then, a night at a festival listening to awesome music and eating amazing food with a cider or two! Oh, and a bit of stargazing to finish.

What is your song of choice at karaoke?

Sit Down by James. Or, on more of a chilled night, (Sittin’ On) The Dock Of The Bay by Otis Reading.

Who would be your four ideal dinner party guests?

John Butler, from the band John Butler Trio, for some awesome music; the primatologist and anthropologist Jane Goodall, because I think she is an inspiration; the professional skyrunner Kilian Jornet Burgada, as I could do with some hints and tips; and Rachel Khoo, as I love her modern take on classic French cooking.

What would you cook them?

With such worldly characters, I would say let’s all bring a little something to the table and have a real food experience. I would have to have asparagus in there somewhere, though, as I love the green stuff.

What fad or trend would you like to see make a comeback?

I would like to see recycling become a real trend – so fashionable that everyone wants to get involved. It is so sad when I see people throwing rubbish out of their car windows.

If you were a superhero, what would you choose as your superpower?

Time travelling! I would like to visit historic events and people, as well gain a bit of extra time in the week!

What do you wish you knew more about?

At the moment I am learning about gardening and sustainability, but there is so much to learn. Anything about nature interests me.

When was the last time you changed your belief or opinion about something major?

I had a major turning point aged 18 where I discovered I actually liked mushrooms! I had avoided them up until then, but now I love them. In most respects, though, I am an open book, especially when it comes to food. I believe that beliefs and opinions are what shape our characters. I also believe that acceptance of others’ beliefs and opinions and adaptability to change are the keys to success!


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