Tilda partners up with World Food Programme to fight malnutrition

Tilda and the United Nations World Food Programme are bringing back the ‘Helping Mums Together’ campaign for a sixth year, as they partner with influential TV chef Cyrus Todiwala for specially marked Tilda Pure Basmati Rice packs, which will fund an equivalent of one nutrition-boosting meal for new and expectant mothers in Bangladesh.

The nutrition-boosting meals come in the form of a Super Cereal for mothers and Super Cereal Plus for children, which are vitamin and mineral-enriched porridges that help provide vital nutrition.

Read more: Category guide: World Food

Jonathan Calland, head of external affairs at Tilda, says: “We understand the vital role that nutrition plays in proper cognitive and physical development, especially in the first 1,000 days of a child’s life. For the past 5 years, we have helped provide the equivalent of almost 6 million nutrition-boosting meals to expectant and nursing mothers and young children who are most vulnerable to malnutrition.”

Jane Howard, head of communications, Advocacy & Marketing at the World Food Programme’s London Office adds: “The work that we do with both refugees and local people in and around Cox’s Bazar is a vital part of our programme. We want to help create a strong community that is able to cope better with emergencies. We are actively working to provide more economic opportunities to Cox’s Bazar such as setting up a farmers’ market where local smallholders, including women who have received WFP training in entrepreneurship, can sell their produce to refugees.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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