Thomas Ridley appoint sales director

Thomas Ridley have appointed Jon Matthews as sales director, joining from Bidfood where he has worked for almost three decades.

His role will involve further developing Thomas Ridley’s strategy for new business, and he will also be focusing on delivering more value for current customers and expanding the sales team.

Bidcorp recently completed the acquisition of Thomas Ridley, with the wholesaler leaving the Country Range buying group with immediate effect and now operating under Caterfood.

Read more: Bidcorp continues acquisition spree with Thomas Ridley Foodservice purchase

Paul Knight, commercial director at Thomas Ridley, said:  “Now is an optimum time for Jon to join the team as, here at Thomas Ridley, we’ve emerged from the pandemic fit, strong and ready for growth. Jon is here to help us seize new opportunities and to push the business forward even further.

“I welcome his wealth of foodservice experience and local knowledge, having lived and worked in Suffolk for around 30 years. With a keen eye on new business development, I’m very excited that Jon’s here and that he’s ready to take on lots of new and exciting challenges with us. Jon has a fierce appetite for growth and tenacity for empowering positive change, and I’m sure he’s going to be a great fit for the team.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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