Technology start-up 443 AI has linked its platform with food industry nutritional business Erudus in a partnership that “seeks to disrupt the food sector”.

443 AI is a progressive web app that founder Jason Finch claims bridges the gap between websites and apps and removes the limitations of each one. “For example, it looks like an app and has push notifications enabled, but it’s on the web so no download is required for installation or updates as happens with apps,” he explained.

“Our goal is to help foodservice wholesalers not only get up-to-date immediately, but futureproof themselves as much as possible by using this technology.” It’s a mission we are very passionate about and have introduced a grant programme to remove the large upfront costs usually associated with ecommerce setup.”

Finch added that the company offers a fixed fee, which means users don’t get penalised for increasing sales through the platform. “The integration partnership with Erudus is another illustration of our commitment to helping foodservice wholesalers. Nutritional menus and allergen information are high on the agenda for all caterers,” he said.

Jon Shayler, chief operating officer at Erudus, added: “Right at the outset of our conversations with Jason and the team it became apparent an integration partnership would help with our respective objectives. In particular, we want to do more with the data available, allow caterers and wholesalers to do more, and push the access out further across the industry.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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