SWA appoints John Farrell

Former Unitas business development manager John Farrell has joined the Scottish Wholesale Association (SWA) as member development and liaison officer.

Previously retail operations manager (north) for Landmark before the merger of that group and Unitas, he will now be tasked with strengthening relationships with members and suppliers, encouraging greater engagement and involvement with the work and activities of the SWA.

In addition, he will be responsible for recruitment and also work with suppliers and other partners on joint business and strategy development opportunities within the SWA.

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SWA chief executive Colin Smith: “We’re delighted to have secured an industry professional of the calibre of John Farrell to help strengthen our trade association for the benefit of members and the wider wholesale industry.

“John brings with him a wealth of experience and contacts in the industry which will prove invaluable to the SWA as we navigate the many challenges – and opportunities – that we face in the future.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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