We spoke to Kiera Campbell, sales director at Henderson Foodservice, to discuss the impact of coronavirus and technology on wholesale operations.
At Henderson Foodservice, we developed a completely new customer-friendly e-commerce platform which we launched in October 2020, and the impact has been incredible.
The new site at www.henderson-foodservice.com harnesses detailed information on thousands of products in the Akeneo product information management (PIM) system. The site has generated over £14 million in sales online for us since its launch. The website tools were built by foodservice experts Foodservice Online and their technical partners iWeb.
During the pandemic, more customers than ever were choosing to buy with us online. We needed to capitalise on that trend and make our digital platform more flexible, manage changes in food legislation and make our customers’ jobs even easier at the click of a button. We’ve experienced a record number of online users and page views each month, as well as increased sales.
The new platform features ongoing price updates, single email login capability for multiple sites and internal staff access. Additionally, we have adopted smart AI search functions to allow customers to find what they need quickly and better quality product data to highlight allergens information.
The new platform has been a real game-changer for Henderson Foodservice. The website even gained recognition at the global PXM solutions provider, Akeneos Unlock 2021 summit, where Henderson won a leadership award.